St. Raphael Wellness Centre (SRWC) – Branding

Design objective: To refresh SRWC’s brand that was suffering from an outdated image and had outgrown its effectiveness.

 

Results: Strong acronym proportion that aims for easy and recognizable brand, and provide a right direction and voice to the message of the organization. Typography builds brand recognition. Sun visual represents SRWC’s warm approach treatment process as well as client’s expectations: hope, change – friendly, care.